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Fruits & Vegetables To Your Door: Using A Produce Delivery Program

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I interview Rory and Justin from Farm Fresh To You at the San Diego Veg Fest. They discuss their CSA (Community Supported Agriculture) program, which delivers organic, locally grown fruits and vegetables to people’s homes. The program allows customers to customize their orders and offers a variety of produce, including unique items not commonly found in grocery stores. The produce is delivered within three to five days of harvest, ensuring freshness. The prices are comparable to stores like Trader Joe’s and Whole Food. The program aims to connect people with local farmers and promote a transparent food system.

When you’re running short on time but want to eat healthy, having a box of produce hand-picked and delivered to your home can be a huge blessing.

That’s what the folks at Farm Fresh To You do for you. The first time I received my box I was over joyed… healthy treats with a variety of different varieties that you often don’t find at the grocery store..

Farm Fresh To You is one of the longest running CSAs in California. They’ve been around since the early 90s and the food is guaranteed to be fresh but you must use it right away so it doesn’t spoil.

Watch the video to learn more and hear about the special fruits and vegetables you can have delivered right to your doorstep.

Transcript

Please excuse the typos and punctuation errors. This transcript was completed by AI voice-generation software.

Phoebe Chongchua:
I am Phoebe Chongchua. We are at the San Diego Veg Fest, and I’m here with Rory and Justin. And one of the great things about San Diego, and I’m sure this is going on throughout other parts of the country, but one of the fantastic things is that we have lots of ways to get fruits and vegetables that are in season organic, delivered right to your home, and these guys are going to tell us about how that works. So what’s the program that you are supporting and how do we get those fruits and vegetables at our home?

Justin, Farm Fresh To You:
It’s A CSA, which means Community Supportive Agriculture. And the name of our CSA is farm fresh to you. And we’ve been a farm since 1976. Been growing organic since then, and we’ve been doing the CSA since 1992. So what we do, we’re also a co-op, so we partner with all these different farms throughout California, like Susie’s and Daily Farms, and then we pick and harvest the fruits of vegetables within three to five days, and then we bring it right to people’s door.

Phoebe Chongchua:
Wow. And so is this something that’s becoming a really big trend instead of having to go to the grocery store, you just actually have it delivered right to your home?

Rory, Farm Fresh To You:
Well, it’s catching on a little more here on the West Coast, this is a concept and idea that’s a little bigger in European countries and over on the east coast, it’s something common where people connect with local farmers and either get fruits and vegetables. They even do it for things like meats and dairies. But our main goal of fruits and veggies and what we’d like to do is get people connected out here with their local farmers. We’ve been doing it since 1992, so we’re one of the longest-running CSAs in the state, and it is gaining a little more steam when we’re able to get out here and spread the name of the co-op at special community events like this and get representation at Farmer’s Markets and stuff like that. So it is something that’s catching on a little more, but it still is a newer concept for a lot of people.

Phoebe Chongchua:
And I think just the whole idea of not going to the supermarket is appealing to me. I mean, I love going to Farmer’s Markets, but tell us a little bit about what’s in the baskets. I mean, what are the boxes that you’re delivering?

Justin, Farm Fresh To You:
So we have different sized boxes depending on if it’s a family or if it’s just an individual person. And so we have a box that’s a regular sized mix, which is want to grab it. Okay. So it’s right here and that box is designed for two to four people and you get a variety of eight to seven different fruits and vegetables, and people pick and choose exactly what they want. So I mean, we have 130 different varieties. So you can get avocados, you can get broccoli. We have unique things that you can’t really find at the grocery store, like a Romanesco cauliflower. So it’s a cross between broccoli and cauliflower. We also have kiwi berries.

Phoebe Chongchua:
Kiwi berries. Wow, that sounds delicious.

Justin, Farm Fresh To You:
They are really good. So miniature kiwis, you can just eat ’em like grapes. So they’re super good and yeah, people can choose what they want delivered.

Phoebe Chongchua:
So are most people going through all of this? I mean, I think you said it lasts about a week to two weeks. Are they finishing it in that amount of time?

Rory, Farm Fresh To You:
Well, one of the big advantages of what we do, what we call our streamlined harvest, what our goal is to get everything from the soil to your household within three to five days of harvest so that it’s guaranteed fresh. Now it is organic, so you’re not going to have any sort of preservatives and things like that, but you are getting it a little more fresh than you would get other organic produce, which has already been in transit to the grocery store, then sat on their shelves for a little while. What we want to do is be able to have you maintain your own inventory as opposed to having the grocery storage maintain your inventory for you. So yeah, I mean, most people, the cool thing about our CSA program giving people the ability to actually fully customize their orders and pick and choose the exact food items they’re going to be receiving; it allows them to not be stuck in a position where they’re getting a random assortment of things that they don’t really know how to work with or know how to cook.

Phoebe Chongchua:
And it’s all local.

Rory, Farm Fresh To You:
And it’s all locally grown. Our network actually extends to Northern California, though, so we’re trying to get as many farms involved as possible so that we can offer a better variety. The cool thing about the way that we do it is we offer a transparent food system so that as people are building their orders, every item they’re clicking on, whether it’s our kale, carrots, avocados, they’re going to see the name of the farm where it’s grown at, and the location of the farm as well. And all of our California farms are double certified organic USDA and CCUF. So everybody knows where their food is coming from, and they know that it’s coming from a trusted certified source.

Phoebe Chongchua:
So one of the things you might be wondering right about now, is it affordable? I mean, I’m a big juicer, so I love getting kale, I love getting fruit that I can put into a smoothie, but I want to know how affordable is this compared to just going to the grocery store?

Justin, Farm Fresh To You:
Yeah, that’s a very good question, and we do get that a lot. And I find for me personally, it’s the quality and the freshness, which is really important. So, health is a top priority in my life. So I feel like just if I’m paying a little bit more for fresh, organic fruits and vegetables is totally worth it. And definitely we are very comparable to Trader Joe’s Whole Foods and Sprouts and our prices tend to be maybe a little bit more expensive, but it’s around the same range.

Phoebe Chongchua:
So a small box would be how much, and then a medium size?

Justin, Farm Fresh To You:
So a small size box is $26 delivered to your door. And then a regular size mix is $33. And the thing with it being three to five days fresh from the farm, it lasts you one and a half to two weeks. So it’s, yeah, $16 a week for a fresh box of fruits and vegetables.

Phoebe Chongchua:
Well, I’m trying it, so I’ll let you know how it goes. It’s fantastic. It’s actually the first time that I’ve done something like this program, but it’s been on my mind to do it for quite some time. So glad that I ran into you guys here at the San Diego Veg Fest. Thanks so much. Good luck with it. I’m Phoebe Chongchua. You’re watching The Plant-Based Diet.

Author

Phoebe Chongchua is a multimedia brand journalist who consults and writes on wellness, all things plant-based, fitness, lifestyle, and travel. She is yoga certified and earned her certificate in Whole Food Plant-Based Eating in 2010 through eCornell and the T. Colin Campbell Foundation. She's also a top podcaster for her marketing/storytelling podcast, The Brand Journalism Advantage at ThinkLikeAJournalist.com

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